Mckinsey:Tackling bias in artificial intelligence (and in humans)
AI has the potential to help humans make fairer decisions—but only if we carefully work toward fairness in AI systems as well.
The growing use of artificial intelligence in sensitive areas, including for hiring, criminal justice, and healthcare, has stirred a debate about bias and fairness. Yet human decision making in these and other domains can also be flawed, shaped by individual and societal biases that are often unconscious. Will AI’s decisions be less biased than human ones? Or will AI make these problems worse?
In, Notes from the AI frontier: Tackling bias in AI (and in humans) (PDF–120KB), we provide an overview of where algorithms can help reduce disparities caused by human biases, and of where more human vigilance is needed to critically analyze the unfair biases that can become baked in and scaled by AI systems. This article, a shorter version of that piece, also highlights some of the research underway to address the challenges of bias in AI and suggests six pragmatic ways forward.
Two opportunities present themselves in the debate. The first is the opportunity to use AI to identify and reduce the effect of human biases. The second is the opportunity to improve AI systems themselves, from how they leverage data to how they are developed, deployed, and used, to prevent them from perpetuating human and societal biases or creating bias and related challenges of their own. Realizing these opportunities will require collaboration across disciplines to further develop and implement technical improvements, operational practices, and ethical standards.
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