Looking for Opportunity in the Midst of Crisis

Most crises create longer-term opportunities as well as threats because they produce rapid, sustained shifts in organizations’ external and internal environments.

In nature, stampedes occur when herds of animals are fleeing the threats of predators. Likewise, among humans, we have countless examples of herd behavior, including riots, sporting events, and the hoarding of goods in times of crisis. As researchers who study organizations, we wondered whether the current economic panic concerning the COVID-19 pandemic was also leading to some (understandable) herd behavior among leaders.

In recent weeks, we surveyed 460 global executives on how they expect COVID-19 to affect their organizations in the short and long terms, where they have been focusing their attention, and what actions they have been taking. (See “The Research.”) We supplemented this with more in-depth discussions with a select group of 50 executives to better understand the nuances at play across different companies navigating the crisis.

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Πηγή: sloanreview.mit.edu