All posts tagged "ΜΜΕ"
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my_way_press | 30/03/2022
Slow growth
Building sustainable media brands take time Back in 2007, at what would come to be the height...
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my_way_press | 29/03/2022
Confessions of an Information Hoarder
What happens to our brains when we have an infinite memory? There was a point during the...
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my_way_press | 27/03/2022
The rebirth of native advertising
Primary-engagement media can monetize differently I distinctly remember being at an ad industry event in the mid-2000s...
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my_way_press | 20/03/2022
The Politics, Economics, and Philosophy of Information
Martin Gurri and Hannah Arendt on Authority Former CIA analyst Martin Gurri writes in Revolt of the Public (2018)...
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my_way_press | 16/03/2022
The Life Cycle of Outrage
Moment Zero: A Significant Event occurs. Eye witnesses and primary sources break the news. Statements are made. Videos are...
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my_way_press | 15/03/2022
Autonomy
Personal brands are a reaction to institutional failures Journalism Twitter fights do little for the reputation of...
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my_way_press | 15/03/2022
You Need to Be a Brand
And so much more. A spat over whether journalists should be brands unto themselves has relevance for...
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my_way_press | 14/03/2022
The institutional-individual brand continuum
Finding the best of institutional brands and individual The creator economy as a term – like web3...
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my_way_press | 13/03/2022
Howard Mittman on ‘mission-driven’ publishing
A couple years ago, then-Bleacher Report CEO Howard Mittman coined a neat phrase for the end of an era of...
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my_way_press | 08/03/2022
Becoming news-resilient
Becoming news-resilient History, apparently, doesn’t believe in pacing itself these days. No sooner had it seemed as...