The Sonic (Entrepreneurship) Boom

Post-crisis periods are among history’s most productive eras. London rebuilt after the Great Fire with grand new architecture, and Europe after the worst of its plagues underwent a commercial revolution. The Marshall Plan turned enemies into allies, fomenting peace and prosperity for over half a century. Leaders also emerge from crises. Ulysses S. Grant was a washed-up soldier without prospects until war broke out, but that war created the opportunity for Grant to save the Union and advance the cause of freedom. This is all to say: In the next 36 months, I believe our economy will birth a new generation of web 3.0 firms and leaders. Why?

I’ve started nine businesses. The best predictive signal for their success has turned out to be the phase of the economic cycle in which they were started. Put simply, the best time to start a business is on the heels of a recession. And while pandemic economics haven’t resulted in a garden-variety recession — in either its duration (short) or its recovery (K-shaped) — there are factors that make this the best time to start a business in over a decade. Specifically:

• Unprecedented stimulus and savings resulting in a Nazaré-like wave of consumer spending.
• A gestalt among consumers and enterprises to question the status quo, and be open to new products and services.
• The emergence of new fields and the capital to disrupt traditional industries as immunities kick in and monopoles are broken up.

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Πηγή: profgalloway.com