The Status Trap

When our status is challenged, our body reacts like it’s in physical danger. If you don’t learn how to manage that reaction, you may find yourself in the status trap—endlessly chasing status as a way to try to feel safe and whole.

I experienced this myself when running my first company. We had been bootstrapping for a year when a competitor entered the space and raised $10 million.

This brought up a lot of insecurity. I was in my early 20s, with no real connections to mainstream investors. Our competitor was run by an ex-VC. Comparing myself to them, I felt like an outsider—like we were missing something or approaching the business wrong.

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