In the Midst of a Pandemic, New Data Helps Leaders Focus on What People Care About Most

Around the world, we’re going through an unprecedented period of uncertainty that is affecting all aspects of our lives: personal, emotional, spiritual, physical, and of course commercial. As human beings, when we’re full of anxiety and worry, we double down on what’s most important to us:

Our values.

The most effective leaders in times of crisis put their energies into helping people with what they care about most; what they value. If leaders try to pull the collective focus toward something else, it simply won’t work. In fact, it will very likely cause resentment and distrust. Help people with where they’re at, and they will follow you.

Thankfully, it’s no longer a mystery what our teams, anywhere in the world, value the most. The Valuegraphics Database is the first statistically accurate dataset that maps precisely what people care about, and how those values vary from one group of people to another. All that data, those half a million surveys collected from 180 countries in 152 languages, have taught us some fascinating things.

 
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Πηγή: ceoworld.biz